Gross Margin (%)
The percentage of revenue that exceeds the cost of goods sold. High margins often signal a strong economic moat.
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The Engine Check
The percentage of revenue that exceeds the cost of goods sold. High margins often signal a strong economic moat.
Profit left after paying for variable costs like wages and raw materials. Shows operational efficiency.
Measures how effectively a company uses its money to generate profit. A primary metric for value investors.
How efficiently a company uses its assets to generate sales.
Momentum Check
Percentage increase in revenue over the same period last year. Indicates market demand and sales momentum.
Earnings Per Share growth. Shows if a company's bottom-line profitability is keeping pace with its sales.
The percentage of net income retained to be reinvested in the company rather than paid as dividends.
Compound Annual Growth Rate. The mean annual growth rate of an investment over a period longer than one year.
Leadership Check
Measures profitability by revealing how much profit a company generates with shareholder capital.
The sum of dividend yield, net buyback yield, and debt reduction yield. A measure of total capital return.
The percentage of a company's stock owned by management and directors. Higher ownership can align incentives.
How effectively management reinvests profits into projects that earn high returns.
Safety Check
Measures the company's financial leverage. Higher D/E usually indicates higher balance-sheet risk.
How easily a company can pay interest on its debt. A critical safety metric.
Ability to pay short-term obligations that are due within one year.
A predictive formula used to estimate the probability of corporate distress or bankruptcy.
Volatility Check
A measure of a stock's volatility relative to the overall market. Beta above 1 means more volatility than the market.
Weighted Average Cost of Capital. The average rate a business pays to finance its assets.
The largest observed loss from peak to trough before a new peak is reached.
The extra return expected from equities compared with a risk-free asset such as government bonds.
Price Check
Useful for companies that are not yet consistently profitable, often seen in innovation-led sectors.
A valuation metric that considers the whole business value, including debt.
Price relative to expected future earnings rather than historical earnings.
Compares market valuation with the company's book value on the balance sheet.
Reality Check
Free Cash Flow divided by Market Cap. Shows cash generation relative to current price.
The percentage of earnings paid to shareholders as dividends.
Cash generated by a company's core business operations.
Money spent to maintain or upgrade fixed assets such as plants, property, or equipment.
Competitive Edge Check
A business's ability to sustain competitive advantages and protect long-term profits.
The costs a customer incurs when moving from one supplier or product to another.
A phenomenon where a product becomes more valuable as more people use it.
The gap between intrinsic value and market price, giving protection against valuation errors.